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Key findings:
PPC wins over solo ads for these 3 reasons:
(1) You can control your costs
(2) You can generate much more targeted traffic
(3) The user searches for your ads, while solo ads show them to them (better chances of conversions)
(4) For more information: https://medium.com/@thenatureseekerdude/solo-ads-vs-pay-per-click-which-is-better-for-making-money-online-0ff019d4ec5a
The only area where I think solo ads are superior to PPC is that they are very easy to use. However, that doesn't necessarily mean they are more profitable. It varies on a case-by-case basis, but most people I know will choose PPC over solo ads any day.
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