SEO vs. SEM: What's the Difference? Do You Need Both?

SEO vs. SEM: What's the Difference? Do You Need Both?

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SEO vs. SEM: What's the Difference? Do You Need Both?
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Wondering how to decide in the SEO vs. SEM debate? The guesswork is over! Ashley from the WebFX Internet Marketing team has some information to help you understand the differences (and similarities) between SEO and SEM.

SEO (search engine optimization) is an organic (i.e. unpaid) digital marketing strategy that aims to get your website higher rankings in search engine results pages (SERPs).

SEM, short for search engine marketing, has two different definitions. Previously, SEM referred to both paid and organic strategies that rank your website in search engines. SEO would be considered a part of SEM under this definition.

Today, the term SEM is often used to describe paid activities that allow you to appear in search results.

Whether you choose SEO, SEM, or both for your business, you're doing something to reach more people. After all, research suggests that more than 90% of all online experiences start with a search engine.

Would you like to work with an agency to get results using search engines?
Our SEO services: https://www.webfx.com/seo/services/
Our SEM services: https://www.webfx.com/digital-advertising/agency/search-engine-marketing-agency/

Video timestamp:
Introduction // 00:00:00
SEO Overview // 00:00:15
SEM overview // 00:01:01
Main differences between SEO and SEM // 00:01:56
SEO vs. SEM: What should you choose? // 00:04:13

Check out these videos to keep learning!

Types of SEO ▶ https://youtu.be/XDX3L1mwbgA
Costs for SEO ▶ https://youtu.be/Z_A2cFjxLZk
How to choose an SEO agency ▶ https://youtu.be/TS1cHxc9USU

We also have written content on our website!

More about SEO vs. SEM ▶ https://www.webfx.com/blog/seo/seo-vs-sem-what-is-the-difference/
4 SEM Tactics to Try ▶ https://www.webfx.com/digital-advertising/learn/sem-tactics-to-try/
10 SEO Tactics to Try ▶ https://www.webfx.com/blog/marketing/seo-tactics/

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