00:00 – Introduction
00:54 – Search engine optimization. The goal is to drive traffic to your website by getting it to the top of search results. Search engine optimization is used by business people and individuals to maximize visibility by adding value to the content they publish there.
02:09 – Importance in digital marketing. It helps in promoting websites and the brand you have created and high-ranking articles tend to be shared more often on social media like Facebook, Twitter and most importantly also on LinkedIn as it increases traffic and people's trust in your brand.
02:30 – Overcome the competition in your niche. It helps you get more customers and outrank the competition in your particular field. The higher your ranking, the more chance people have of reading your articles. The best thing you can do is to research and use the right keywords.
03:40 – Google search algorithm. The importance of the query is very important to get a ranking. Google needs to understand what exactly the query is about and what the intent behind it is. The most important thing is the freshness of the content. The content should be updated and contain high-quality content.
05:30 – Types of SEO. There are four types of SEO: on-page SEO, off-page SEO, technical SEO, local SEO. Now let's talk about them briefly. On-page SEO is the process of optimizing your content, such as using the right keywords, headings, and more. Off-page SEO is about building awareness and trust in your business to increase sales and revenue. Technical SEO is an action performed by SEO to get search engines to crawl your website, as the search engine and the algorithm that changes it are becoming more complex. That's why your SEO must always be evolving. Local SEO is about increasing your online presence in your community, your services and products to your customers.

If you are watching the video, you are definitely a beginner and this video is definitely for you to get a brief overview of SEO and everything related to SEO. SEO stands for Search Engine Optimization and it is used by business people and individuals to drive traffic to their website by doing proper research and using the right keywords. SEO is very important in digital marketing as it helps in promoting websites and the brand you have created. SEO helps you overcome the competition in your niche. It helps you get more customers and overcome the competition in your particular field. SEO helps you understand the proper search algorithms of Google, wherein your content must be of quality and updated. In this video, you will learn all about the different types of SEO and a brief description about it.

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Additional resources:
Semrush https://mavenwit.com/semrush/
Mangoole https://mavenwit.com/mangools/
Moz Pro https://moz.com/
Ahrefs https://ahrefs.com/
SE Ranking https://mavenwit.com/seranking/
Mavenwit Consulting https://www.mavenwit.com/consultation/
Mavenwit Patreon https://mavenwit.com/patreon/
Mavenwit Etsy https://mavenwit.com/WINWIN/
Mavenwit Blog https://mavenwit.com/blog/

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