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If you like this video, check out more of our SEO training series here: https://www.youtube.com/watch?vcAUeS0to3PQ&listPLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq&index2
But the first question is:
What is SEO?
It is an acronym for /"Search Engine Optimization"./
And it is the process of placing web pages on the first page of Google's organic search results.
This SEO process has four central pillars of success:
1. KEYWORDS
Keywords are the foundation of any successful SEO campaign. In fact, how you choose the right keywords is crucial to the success or failure of your campaign.
In the video I show you how to choose the right keywords for your company and your individual situation.
Once you have identified keywords, you need to optimize the technical performance of your site.
Detailed training on keyword research ️ https://youtu.be/cAUeS0to3PQ
2. TECHNICAL
Please don't be afraid of the word "technical" because once you know what to look for, it's pretty easy. Optimizing technical performance has two goals:
First, we want Google to be able to crawl and index our pages efficiently.
Secondly, we want our site to provide an excellent user experience (UX).
In the video I will show you what you need to pay attention to and how you can optimize both elements.
Once you have found keywords and optimized them for UX, it's time for the most important part:
3. CONTENTS
Think of content as a domino to SEO success. You should invest the majority of your time in optimizing and creating new SEO-driven content.
Here is the key:
You should always optimize BEFORE you build.
I explain why in the video.
Last but not least:
4. BACKLINKS
You can master all the previous pillars like a pro, but without backlinks you will struggle. What are backlinks? They are links from other websites and Google considers them /"votes./"
In theory, the more high-quality votes your site has, the more trust Google will have.
What does a high-quality backlink look like? Find out in the video 🙂
NEXT STEPS…
1️⃣ Watch the entire video because I'm going to prove that 99.9% of people are doing this one SEO action completely wrong.
2️⃣ Leave a comment below with /"Let's do it!" to show me you're excited
3️⃣ Like the video if it offers added value for you.
4️⃣ Subscribe to be the first to get access to the next video in this free SEO mastery training https://www.youtube.com/c/semrush?sub_confirmation1
Want to jump around? Here it is:
0:00 Introduction
0:52 What is SEO?
2:07 4 pillars of SEO
2:17 Keyword research (like a pro)
7:48 Technical SEO 101
11:53 How to optimize and create SEO content
14:36 The art and science of backlinks
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More great free SEO training:
Keyword Research Tutorial: 3-Step Process (for Beginners and Pros) https://youtu.be/cAUeS0to3PQ
SEO Audit Tutorial – Perfect for Beginners! https://youtu.be/SIR4Kn62bLQ
6-Step SEO Strategy (That Works in 2022) https://youtu.be/N0bbTH9G4OU
Become an On-Page SEO Genius https://youtu.be/NS0v8JbRjho
How to Create SEO Content (That Actually Ranks!) https://youtu.be/gW7w1b2Ds0w
Ultimate Backlink Guide (3 Great Link Building Techniques) https://youtu.be/gcEE-hG466c
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The speaker's opinions are his own and may not reflect the opinions of Semrush.
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