New to SEO? This tutorial will show you the basics of search engine optimization to help your website rank high on Google.

Complete SEO Course for Beginners: Learn to Rank #1 on Google ► https://www.youtube.com/watch?v=xsVTqzratPs

First of all: What is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and web pages to get “free,” “organic” traffic from search engines like Google, Yahoo, and Bing.

As a business owner, blogger or website owner, you have a dual task:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what is known as “search intent.”

Second, you need to show Google and other search engines that your pages are “worthy” of ranking.

In this video, Sam Oh gives a basic insight into the world of search engine optimization.

There are plenty of clear examples and some basic (but effective) SEO tips to help you optimize a brand new website step by step to rank #1 on Google.

The techniques taught in this SEO training include:

1. Keyword research
Keyword research allows you to determine how many times, on average, someone searches for a specific keyword phrase on Google each month.

Often times, the query you think is asked most often is far from the truth.

Tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer) can help you learn how to use a term’s “higher-level theme” to determine the best keywords for your pages.

You will also learn what not to do (e.g. keyword stuffing).

Keyword research will give you clues about the language you should use to let both Google and potential customers know what your page is about.

Here are some clear examples that illustrate keyword research best practices. If you're looking to improve your keyword research skills, I highly recommend checking out this series on keyword research in 2018 and beyond.

https://www.youtube.com/watch?v=3zLBu_NfOaQ&list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

2. On-page SEO
On-page SEO is the process of optimizing web pages with the goal of ranking high on Google. If you want to rank #1 on Google, your on-page SEO has to be spot on.

In this tutorial, you will learn 4 simple but extremely effective tips to ensure you follow Google SEO best practices. Optimized web pages are the foundation of your search engine optimization success.

This helps Google understand what your content is about and makes it easier for your customers to find you.

Basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– Use of keywords
– Content creation
– Competitive analysis

Learn more about our top 10 on-page SEO tips that really work in 2018 and beyond.
https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=6

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is about getting other websites to link to your web pages.

Basically, links act as “votes” or a sign that other people vouch for your website.

Backlinks work similarly to recommending a product from your favorite store to your friend because you tried it, used it, and loved it.

In general, the more high-quality backlinks you get from relevant sites, the higher your ranking on Google.

Sam shows you how to find backlink opportunities and the key technique SEOs use to build links: email outreach.

I highly recommend you watch our video series on competitor backlink analysis and link building here:

https://www.youtube.com/watch?v=Io4ugroDedo&list=PLvJ_dXFSpd2vQNygbg5Uo1sMDs8aqRc4z

We also have another playlist for /"more advanced/" link building.
https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

There is a lot to learn in SEO marketing and we are constantly adding new tutorials to help you learn and implement SEO effectively.

Contents:

0:00 Introduction
1:18 What is SEO?
2:43 Find keywords relevant to your niche
5:56 Optimize title tags and meta descriptions
11:00 Perform off-page SEO
12:12 Use outreach and guest posts to build links
15:44 Start a blog and create useful content
18:30 Select topics that add value to your company

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