In this video, we dive into the basics of SEO and explain why it's important for your online presence. Sign up for our most popular SEO beginners course ▶︎ https://smr.sh/K9S

With 4.9 billion active internet users, half of whom use Google Search, it is critical for your business to appear in search results.

We'll explain the difference between organic and paid search results and clear up common misconceptions about SEO. Learn how organic search works, how it can benefit your business, and the key factors that influence your website's ranking.

Learn more
Free SEO courses from Semrush Academy ▶︎ https://smr.sh/K9K
Beginner-friendly SEO ▶︎ https://youtube.com/playlist?list=PLV7hU9BBDbaTDzCGTkP13VcPDa-jxT-zx&si=WtweBhGYdpoxWa_S

Want to jump around? Here you go:
00:00 What is SEO
00:52 Organic vs. paid
02:24 How search engines work
03:42 Google's ranking factors
05:47 Negative ranking factors
07:00 On-Page, Off-Page, technical

LEARN MORE ABOUT SEMRUSH!
Advance your career with Semrush Academy ▶︎ https://smr.sh/KON
Start your FREE TRIAL of Semrush ▶︎ https://smr.sh/KOM
️ Explore Semrush's blog for key marketing insights ▶︎ https://smr.sh/KOO

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#seo #whatisseo #websiteoptimization

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