Seminar No. 56 – Measuring Customer Engagement – DAU/MAU
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Customer loyalty is important for every company. It is an indicator of whether and how much your company can grow.
There are several ways to measure customer engagement, but one of the most commonly used metrics is what is known as “DAU/MAU.”
In this seminar, Kan introduces the DAU/MAU metric and shows how you can monitor the trend through data cleaning and visualization.
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