Get a free consultation @ http://www.byreputation.com. This search engine marketing video tutorial covers the key elements to focus on in a search engine marketing campaign. It covers the following topics for search engine pay per click marketing: Adwords Textual, Adwords Network, Adwords Images Ads and Bing Yahoo PPC. It covers the following topics for SEO: Keyword Research, Analytics, On-Page Optimization, Link Building and Social Signals.

Top tips for SEM:

1) Text Ads in Adwords – Always use brackets, focus on buying words and geographically target your search marketing campaigns.

2) Adwords Google Network – Set up another campaign to track conversions, check it daily and block domains that are not converting.

3) Adwords Image Ads – Take the time to create images for each dimension set. Low competition in this space will result in a lower cost per click.

The most important tips for SEO:

1) Keyword research – Use the data you compiled from your PPC campaign and focus on words that are proven to lead to sales.

2) Analytics: Check the analytics to identify the easy-to-achieve targets in the form of keyword strings that are already getting you high-quality traffic.

3) On page – Make sure your title and description match the landing page. This will increase time on page per click and move you up in the SERPs.

4) Link building – White hat and diversity anchor text only.

5) Social signals – fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.

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