What is Search Engine Marketing (SEM)? This video will teach you everything you need to know about search engine marketing. It is a basic search engine marketing tutorial for beginners in 2020. If you have ever wondered what the difference between SEO and SEM is, why you should create SEM campaigns, and what are the best search engine marketing channels and platforms, you will find all this information here.

Search Engine Marketing (SEM) Playlist: https://www.youtube.com/playlist?listPLCKZKQoSq6y7gRqlX2HYwb-gCza2XPWRk

View Surfside PPC article: https://surfsideppc.com/search-engine-marketing-ads/

What is search engine marketing? https://surfsideppc.com/what-is-search-engine-marketing-sem/

Complete Guide to Search Engine Marketing: https://surfsideppc.com/search-engine-marketing/

Basics of Search Engine Marketing: https://surfsideppc.com/9-basics-of-search-engine-marketing/

What is search engine marketing
(REM)?

The process of creating paid advertising campaigns that appear in search engine results.

Advertisers pay to target keywords based on the search terms of their potential customers.

Top search engines and advertising platforms:

Google.com – Google Ads
YouTube.com – Google Ads
Bing.com – Microsoft Advertising
Amazon.com – Amazon Advertising
Yahoo.com – Microsoft Advertising
Pinterest.com – Pinterest Ads
DuckDuckGo.com – Microsoft Advertising
Ebay.com – Ebay Advertising

Simplified SEM process for an advertiser:

1. Choose your SEM channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set up landing page(s) for SEM traffic
4. Set up conversion tracking to track results
5. Select the targeting for the campaign
6. Create ads & start campaign
7. Track and optimize results

SEM compared to SEO:

With SEM, advertisers pay to have their website appear on search results pages.

With SEO, marketers optimize their website and its content to appear on search engine results pages.

Why use search engine marketing?
(REM)?

Advertisers can advertise to people when they search for products and/or services.

Advertisers can track their success, control their budget and increase their revenue.

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