All retailers agree that the customer experience is critical, but few really know how to implement it. "We need to make customers feel like they're not just entering a different store, but a different world," says Doug Stephens, one of the world's leading speakers on retail and consumer futurist.

More about Doug Stephens: http://www.thelavinagency.com/speakers/douglas-stephens

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.