[Free Guide] https://bit.ly/3JX7C1Z – 7 Ways to Design a Referral Marketing Program to Turn Your Delighted Customers into Brand Ambassadors

Marketing is essential if you want to reach more customers. You can put money into paid advertising to reach them, but you can also reach a large number of them with referral marketing.

Referral marketing, often called word of mouth, relies on satisfied customers recommending your business after a positive experience. This often happens naturally, but you can also take proactive steps to encourage your customers to talk about your business with friends and family.

This form of marketing is very effective because it is part of human nature to talk about our experiences. If you can use this to your advantage, you can have a powerful marketing tool that can help you reach more customers at practically no cost.

In this guide, you'll learn how to create a marketing referral program to increase brand awareness and boost conversion rates. Get ready to harness the power of word-of-mouth marketing.

Excerpt from the transcript:

You probably invest a lot of money into marketing your business, but what if you could get your happy customers to promote your business without costing you a lot of money? That's where referral marketing comes in.

In this guide, we'll show you everything you need to know to use referral marketing to increase your conversion rates, build brand awareness, and grow your business with your own referral marketing program.

How does referral marketing or word of mouth marketing work?
In fact, it works exactly as it sounds. The goal is to get your customers to tell their friends and family about your business.

However, you can't always expect this to happen on its own. You need to encourage your customers to talk about your business. Instead of waiting for your satisfied customer to talk about you, you can politely ask them to spread the word after they have had a positive experience with your business.

For example, if a customer has a good experience with your company, you can easily ask them in person, via email or text message to tell their friends about it.

A short message like this can make the difference between your customer quickly forgetting the experience or promoting your business to their friends.

Why is referral marketing so effective?

First, word of mouth can help you quickly gain your customers’ trust.

When your business is recommended to someone by someone who has that level of trust, that person is more likely to take a closer look at your business.

In this way, word of mouth creates customer trust right from the start.

Next, let’s talk about social proof.

Social proof is the idea that people are generally influenced by the experiences of other people.

For example, if a potential customer reads positive online reviews about your business, they are more likely to do business with you.

Customer referrals are another form of social proof. When a friend or family member recommends a product or company based on a positive experience, the customer is more likely to choose that product or company as well.

Finally, word of mouth ensures that your company stays in people’s minds.

Let's say you have friends who go to the same dentist, and they've all recommended this practice online. If you need to switch to a new dentist, this practice is probably the first one you think of.

Now that we've talked about how referral marketing works, let's take a closer look at the different customer referral programs.

Let's first look at direct referral programs. Direct referral programs are the most trackable and scalable referral programs. You ask your customer to make a referral and offer them a reward in return.

Then there are implicit referral programs. In an implicit referral program, your company finds ways to let your target audience know that you work for customers like them. .

Let's say you're an electrician. You could create a brochure showcasing your work and place it in real estate offices and property management offices to serve as a brochure for your business.

Implicit referral programs are less direct and more difficult to track, but can still be effective.

Next, there are referral programs. This is where your business offers a product or service for free. For example, many meal subscription services run referral programs where referred customers get their first meal for free.
Finally, there are community referral programs, where your company partners with a nonprofit organization in the hopes that they will support your business in return.

Find out how Birdeye can help you create a flawless referral marketing program with a free demo today.

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.