Learn about the difference between qualitative, quantitative and mixed research methodology and how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you step-by-step through the qualitative, quantitative and mixed methods approaches to help you choose the right research methodology for your research goals.

Qualitative vs. quantitative vs. mixed methods research: Overview

00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Explanation and examples of qualitative research
04:16 Explanation and examples of quantitative research
05:10 Explanation and examples of mixed methods
07:13 How to choose the right research method
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Final thoughts

IMPORTANT RESOURCES

FREE TEMPLATE: Methodology Chapter – https://bit.ly/3O9BGLs
FREE WEBINAR: Fundamentals of Research Methodology – https://bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp – https://bit.ly/3NOV2nM
1-ON-1-COACHING: Free consultation – https://bit.ly/3OmgoKR

ADDITIONAL RESOURCES

Research Philosophy and Paradigms – https://gradcoach.com/research-philosophy/
Qualitative vs. quantitative approaches – https://gradcoach.com/choose-research-methodology/
Research design options (qualitative and quantitative) – https://gradcoach.com/research-design/
Sampling Methods – https://gradcoach.com/sampling-methods/
Qualitative Analysis Methods – https://gradcoach.com/qualitative-data-analysis-methods/
Quantitative Analysis Methods – https://gradcoach.com/quantitative-data-analysis-methods/
Descriptive Statistics 101 – https://youtu.be/SplCk-t1BeA
Inferential Statistics 101 – https://www.youtube.com/watch?v=6E6pB5JFLgM
Saunders Research Onion – https://gradcoach.com/saunders-research-onion/

For more information on qualitative, quantitative, and mixed methods research, as well as research methodology and research design options, visit the Grad Coach blog at https://gradcoach.com/blog/.

For individual, private coaching and support with your qualitative, quantitative or mixed methods research, check out our range of services at https://gradcoach.com/.

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