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Public relations is a communication process that creates a positive relationship between a company and the public.

Public relations refers to numerous activities that improve the image, reputation and visibility of a brand in the eyes of consumers.

PR functions

1. Press work by providing important and mutually useful information about the organization to the public
2. Product advertising through sponsoring events to promote the products
3. Improving internal and external corporate communications
4. Managers to promote lobbying
5. Advisory function and advice to management in public matters

Advertising

Organizations advocate marketing PR or public relations because it helps in image building and product promotion.

– Advertising helps a company bring new products to market more easily.

– Increase interest in a product category.

– Targets and influences specific groups.

– Creates a positive brand image that has a positive impact on the products or services.

– Increases product awareness for established and new products.

Important tools in PR

– Publications

Publication is a widely used tool for developing public relations. It includes the publication of calendars, diaries, magazines, brochures, newsletters, articles, booklets and annual reports.

– Events

Events are designed to draw public attention to new products and company services and include press conferences, exhibitions, seminars, competitions, etc.

– Sponsorships

Sponsorship is about promoting products by sponsoring popular sporting and cultural events.

– News

A press release is current and well-written information about the company that is distributed through the media and includes activities, achievements and products.

– Talk

Important people in a company give speeches about strategies, successes and products to build the image and impression of the company.

– Public services

Community service includes contributions of money, effort and time to support community affairs.

– Identity media

Identity Media is about creating a unique and distinctive visual identity using wall paint, billboards and signs.

Example

1. Miller Lite “Controller”
2.Barbies
3. Make America Great Again
4. Lidl “Surprise campaign”
5. Marriott Hotels use VR to connect consumers

This video deals with public relations and has the following subtopics.

time stamp

0:00 Introduction to Public Relations
00:51 PR functions
01:25 Advertising
02:28 Important tools in PR
03:58 Example Miller Lite “Controller”
04:37 Example Barbie
05:01 Example: Make America Great Again
05:43 Example Lidl “Surprise campaign”
06:51 Example: Marriott Hotels use VR to connect consumers

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