Luxury brands not only focus on product integrity, but also on brand image. It is crucial for luxury brands to have a solid brand structure so that consumers can truly perceive the luxury of the brand. The brand building process can help luxury brands check whether the brand structure is well planned and complete. From brand concept to brand value, all steps are intertwined. However, by sticking to the brand DNA, luxury brands sometimes change their brand strategy over time.

#LuxuryBranding #LuxuryBrands #BrandStrategy

THINGS YOU NEED TO KNOW |

24 Anti-Marketing Laws
https://www.youtube.com/watch?v=n8o9GPzJsPs&t=179s

CREATING NEW LUXURY BRANDS
https://www.youtube.com/watch?v=fIAn85VtGpg

00:00 Intro of the episode
00:31 Importance of branding in the luxury industry
01:21 Brand concept
03:34 Brand identity
05:23 Brand awareness
06:47 Brand positioning
07:32 Brand loyalty
08:13 Brand value
08:40 Brand value
09:27 Summary of the 7 steps of the brand building process

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