Does your company currently use a standard press release template? It should. Most companies can generally be divided into two groups: those that sell products and those that sell services.

However, today the boundaries between products and services are blurring.

Whether your company is a service provider or a product manufacturer, you need to keep your customers and potential customers informed about all the news about your company.

Writing and distributing a press release is one of the most efficient ways to announce your new product or service offering.

With so many different media outlets – online, social media, bloggers, newspapers, magazines, trade journals and even newsletters – you can use numerous channels and distribution networks for your press release.

Anatomy of a press release template

First, let’s look at the different elements of a press release (or any news announcement).

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