The CPRA is California's most technically sophisticated privacy law yet, and with it taking effect in less than six months, companies need to prepare now—if they haven't already.

California companies must implement a data protection infrastructure that supports flexible and resource-efficient compliance, creating a foundation strong enough to support current regulations and flexible enough to meet new requirements in the future.

Join Transcend CEO Ben Brook and Transcend Data Protection Officer Brandon Wiebe as they learn:
– Important differences between CPRA and CCPA
– How ad technology evolution and new do-not-share requirements have increased technical hurdles to compliance
– Best practices for building a flexible, future-proof data protection program
– Steps companies should take today to prepare for CPRA enforcement

After this session, you will have a clear idea of what the CPRA requires and how to drive compliance.

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