“Achieve higher click-through rates and higher revenue by developing loyalty programs based on precision marketing,” says Francesca Silvestre-Cruz, Vice-President of Growth Marketing at GCash.

Full video here – https://www.hashgrowth.org/videos/how-consumer-brands-can-win-loyalty-and-drive-engagement/

In the full video Francesca talks about:
– Precision marketing and its role in building loyalty programs
– The three types of buyers you need to know
– How to increase brand conversions

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For more videos on insightful customer retention strategies from other #GROWTH events, visit https://www.hashgrowth.org/.

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