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To begin the analysis, the speaker instructs viewers to download the marketing campaign data and load it into Power BI. He then demonstrates how to add a text box to the dashboard to add a title and how to change the font size and name to make it more visually appealing.
Next, the speaker shows how to create a pie chart to analyze campaign acceptance by dragging the accepted campaign fields to the dashboard and changing the chart type. He also shows how to add a scatter plot to analyze the relationship between revenue and expenses by creating a new expense column using DAX and adding it to the Y-axis. He also shows how to add a column chart to analyze expenses by education and a line and column chart to analyze customer complaints.
Throughout the video, the speaker provides clear step-by-step instructions on how to perform each analysis and customize the dashboard, including changing chart titles, renaming fields, and changing chart types. It also explains the insights gained from each analysis and how they can help companies improve their marketing performance and achieve better results.
Overall, this video provides a helpful tutorial on analyzing marketing campaign insight data using Power BI with clear instructions and practical examples.
https://virtual-school.org/tutorial?v=a6vMiCPDtIc
Data source: https://www.kaggle.com/datasets/rodsaldanha/arketing-campaign/download?datasetVersionNumber=8
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