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The more opportunities you give your audience to engage, the more likely you are to stay in your customers' minds when they need something you offer.
An engaging podcast lets you put a human face to your brand through your voice, but also invites every potential customer who listens into your community—for example, on social media—where there is plenty of interaction.
Respond to the comments on your content and you'll gain fans who will return to your social media accounts, your podcast, and anywhere else you provide the value they're looking for.
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