America knows how to market itself, its products, and its ideas. For better or for worse, in wealth or poverty, the creativity, power, and prestige of American marketing influence consumers around the world. Philip Kotler, best known for the marketing principle of the Four Ps – product, price, promotion, and place – takes us on a guided tour of American marketing, including its origins and trends, its relationship to business, and its criticisms. His talk will include examples of exemplary marketing. Kotler is a professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the foundation for graduate programs in business administration around the world.

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