| Channel | Publish Date | Thumbnail & View Count | Download Video |
|---|---|---|---|
 | Publish Date not found |  0 Views |
What is Google Ad Manager 360?
Google Ad Manager 360 is the premium version of Google's ad management platform and is designed for large publishers who need advanced tools to manage complex ad operations. GAM 360 offers increased control, efficiency and revenue opportunities with features like audience segmentation and sophisticated video ad solutions.
Important differences between Free GAM and GAM 360
This video explains the key differences between the free version of Google Ad Manager and GAM 360 so you can make an informed decision about upgrading. Notable features of GAM 360 include:
Audience segmentation: Target ads based on user behavior and demographics to deliver personalized advertising experiences that increase engagement and revenue.
Advanced video solutions: Manage and optimize video ad placements with robust tools like ad rules and ad sequencing.
Data transfer reports: Set up a data warehouse for custom reports and detailed analysis that goes beyond standard reports.
Improved ad unit management: Enjoy more flexibility with ad units and specific ad unit targeting for optimized performance.
Google Support: Access dedicated Google support to quickly resolve technical issues.
Switching from a paid account to GAM 360
We'll guide you through the transition from a paid account to GAM 360. You'll first need to reach certain impression thresholds and enable billing. Building a direct relationship with Google is crucial. Networking can help you find the right contacts.
Benefits of GAM 360
By upgrading to GAM 360, you will improve your ad management capabilities by:
Increased revenue opportunities: Advanced targeting and optimization features can increase advertising revenue and campaign performance.
Improved ad management efficiency: Streamline ad management processes with comprehensive tools and features.
Access to beta features: Experiment with exclusive beta features to gain a competitive advantage.
Become an MCM Parent Publisher
Becoming a Multiple Customer Management (MCM) Parent Publisher is an important step for many publishers. We'll discuss the requirements, including an interview with Google and performance criteria. Not all GAM 360 account holders automatically become resellers or MCM Parent Publishers, so additional qualifications and a direct partnership with Google are required.
Cost considerations
Consider the cost of GAM 360, which can range from $1,000 to $2,500. We'll give you tips for conducting a cost analysis to determine if an upgrade is financially worthwhile for your company.
Tips for a successful upgrade
Ensure a smooth transition to GAM 360 with these tips:
Focus on video impressions: Prioritize video impressions to quickly reach billing thresholds.
Maintain a strong portfolio: Generate consistent revenue and traffic to strengthen your application.
Leverage Google Support: Leverage Google support services to optimize ad management strategies.
Diploma
By the end of this video, you'll understand Google Ad Manager 360 and the steps required to upgrade your account. Whether you're unlocking new features, improving ad management efficiency, or exploring opportunities to become an MCM Parent Publisher, this guide will give you the knowledge and tools to succeed.
Don't forget to subscribe and click the bell icon for more valuable tutorials and insights on digital advertising. Thanks for watching, and I look forward to helping you on your journey with Google Ad Manager 360!
Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.
