There are two ways to acquire customers for your SaaS business: directly or through partnerships and channels. The great thing about the partnership marketing strategy for SaaS companies is that you don't necessarily have to build a huge marketing and sales team, but it can be difficult to find and convince other companies to trust you with their customers. In this Go-To-Market case study, we explore exactly when and how to go direct and when and how to use partnerships to accelerate the growth of your SaaS business with Rick from Channext.

Learn more about my SaaS GTM program (Acceleration to 3M ARR)
— https://tkkader.com/yt/gtm?utm_contentgtmchannext

Learn more about Channext here
— https://channext.com/

Connect with the founder of Channext
— https://www.linkedin.com/in/rickvandenbosch/

JOIN THE UNSTOPPABLE LEGION AND SUBSCRIBE TO MY CHANNEL
https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation1

I release an episode EVERY Sunday to help startup founders like you become unstoppable in your life and business.

MY FREE SaaS GROWTH STRATEGY GUIDE
— https://tkkader.com/yt/startup?utm_contentgtmchannext

Work with TK to boost your SaaS growth

SaaS Scale Program (for CEOs looking for help scaling and aligning their teams)
— https://tkkader.com/yt/scale?utm_contentgtmchannext

SaaS startup program (for pre-founders who want to generate initial revenue)
— https://tkkader.com/yt/launch?utm_contentgtmchannext

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Playlists to watch next

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?vQne7Jdtr7qA&listPLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4

Playlist: Startup Growth Hacking – https://www.youtube.com/watch?vL6xtqZnqRfA&listPLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve

Playlist: Tips for SaaS startups – https://www.youtube.com/watch?v98vye4o9NNk&listPLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb

Playlist: Bring your SaaS business to product-market fit – https://www.youtube.com/watch?v2_FS5w7LIHo&listPLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X

2) DEVELOP AND IMPLEMENT AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

Playlist: Startup Planning and Strategy – https://www.youtube.com/watch?vlY-1CxIz9Z4&listPLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk

Playlist: Finding investors and raising capital – https://www.youtube.com/watch?vSgr9m8qxl5Q&listPLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL

3) QUIT YOUR JOB AND START A SAAS COMPANY

Playlist: How to Quit Your Job and Start a SaaS Company – https://www.youtube.com/watch?vPGrxuPAObts&listPLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn

Playlist: The best jobs in your 20s and how to master a career change in your 30s – https://www.youtube.com/watch?v5rxvrYaXeaY&listPLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk

4) LIVE YOUR LIFE LIKE A PROFESSIONAL ATHLETE TO OVERCOME BURNOUT AND ACHIEVE PEAK PERFORMANCE AS A STARTUP FOUNDER

Playlist: Be more proactive in life – https://www.youtube.com/watch?vLUE5fJwa2uk&listPLinI31g4OKHjWdOCbdw0jwV_gO670peqA

Playlist: Burnout Prevention and Recovery – https://www.youtube.com/watch?v4gViNxxnFKQ&listPLinI31g4OKHja8K71v4p-HW15HDVN4lXN

Playlist: How to deal with Sunday fears – https://www.youtube.com/watch?vD-2BlejUn0g&listPLinI31g4OKHjZYHfAqNhrRangvPpIUenS

WHO IS TK? AND WHY DID HE LAUNCH UNSTOPPABLE?
https://youtu.be/qW9u_T4zSH8

How I quit my job in finance, built, grew and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75 billion. Here's my crazy founder story.

GET A FREE COPY OF MY INTERNATIONAL AMAZON BOOK WITH 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE USA: “How to Punch Sunday Fever in the Face”
https://tkkader.com/yt/book

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