Partner Programs for SaaS Companies: The Why and How – a Concise Matter

Partner Programs for SaaS Companies: The Why and How – a Concise Matter

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Partner Programs for SaaS Companies: The Why and How – a Concise Matter
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Does your SaaS company have an affiliate program? Should it? Learn how we set up the Close Partner Program, the mistakes we made along the way, and specific strategies you can develop for your own SaaS affiliate program.

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Time stamp:
0:00 Introduction
0:35 Why is an affiliate program valuable for SaaS and startups?
2:36 How the Close Partner Program works
6:17 Why our sales team runs the partner program
8:53 Mistakes we made at the beginning
10:53 What to look for in new partners or affiliates
18:50 The results of a structured affiliate program
21:05 Why you should start an affiliate program
23:31 Two questions to find out if an affiliate program is right for you
25:01 4 steps to start your own affiliate program
25:17 1. Decide if you should start an affiliate program
25:45 2. Create a compensation plan
25:59 3. Create a process to track and pay partners
27:08 4. Identify and promote your best partners

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