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Time stamp:
0:00 Introduction
0:35 Why is an affiliate program valuable for SaaS and startups?
2:36 How the Close Partner Program works
6:17 Why our sales team runs the partner program
8:53 Mistakes we made at the beginning
10:53 What to look for in new partners or affiliates
18:50 The results of a structured affiliate program
21:05 Why you should start an affiliate program
23:31 Two questions to find out if an affiliate program is right for you
25:01 4 steps to start your own affiliate program
25:17 1. Decide if you should start an affiliate program
25:45 2. Create a compensation plan
25:59 3. Create a process to track and pay partners
27:08 4. Identify and promote your best partners
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