In this video we explain what #organizationalculture is, give some best practices for promoting and shaping your organizational culture, and use some practical examples to show what organizational culture looks like in practice.

So what is corporate culture? It is the sum of all the values and beliefs shared throughout the organization. It is "the way we do things here in your organization." Ultimately, it affects everyone, whether inside or outside your organization. So it really is something like a behavioral guide. #CorporateCulture #ExamplesofCorporateCulture

Within the corporate culture, whether it is a small or large organization, there can be different subcultures or different beliefs. However, if we look at the behavior of individuals, that is what guides your organization and determines the behavior of your employees, then that is – simply put – your corporate culture.

So why is it important to understand your company's culture? Overall, culture can provide a competitive advantage… Watch the video to learn more!

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0:00 Introduction
0:48 What is organizational culture?
1:46 Why is corporate culture important?
3:39 What culture looks like (examples, behaviors and actions)
5:07 Examples of organizational cultures in the world (good and bad)
6:06 What you can do to shape your culture
7:31 Employees follow the leadership
8:48 Other ways to shape your culture and live your values
10:19 Summary
11:38 Next steps: Align your organizational values and behaviors

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