Optimizing Amazon Advertising Campaign Placement – New Amazon PPC Optimization Strategy

Optimizing Amazon Advertising Campaign Placement – New Amazon PPC Optimization Strategy

HomeOrange KlikOptimizing Amazon Advertising Campaign Placement – New Amazon PPC Optimization Strategy
Optimizing Amazon Advertising Campaign Placement – New Amazon PPC Optimization Strategy
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Visit PPC Ninja here: https://oklik.co/ppcninja
When you run an ad on Amazon, the algorithm chooses where your ad will appear based on your bids, your campaign settings, and your past performance. Not all placements are created equal. Some are more valuable than others because of the visibility or conversions they bring you. In this session with Ritu Java, you'll learn all about optimizing your placements, a unique way of looking at PPC optimization.

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Other related videos:

▶️ 5 ways Amazon DSP can help you grow your brand: https://youtu.be/MtaIbrQHHak
▶️Optimize your Amazon PPC campaigns from 0 to perfection: https://youtu.be/5hQCk0ModCo
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Topics covered in the video:

00:00 Optimizing the placement of Amazon advertising campaigns
00:26 Sponsors of this session
01:43 About Ritu Java
02:19 Sponsored Product Ads
10:12 Amazon Sponsored Brand Ads
12:54 Advertising console and placements
17:40 Bulk files and placement report
25:48 Adjust ad placement with software
32:42 Top ranking in search results
39:03 Ad placements for new products
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About RITU JAVA

Ritu Java started her ecommerce journey over 10 years ago as an Etsy seller. She is the CEO of PPC Ninja, a software tools and services agency that manages sponsored ads and DSP for 6, 7, and 8-figure brands. As someone who is truly passionate about data science and advertising, Ritu has run dozens of PPC mastermind programs, workshops, and webinars and trained hundreds of Amazon sellers in PPC. Ritu has shared her knowledge on dozens of podcasts, webinars, and conferences including the Prosper Show, Global Sources Summit, PowWow, and more.

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