New Release! Lizard OptimizationUnlock Product Growth by Engaging Long-Tail Users by Gojko Adzic

Better understand your audience and improve your products by engaging long-tail users who seem to follow an inexplicable "lizard logic." Lizard optimization helped Narakeet increase usage by 500x in 12 months. It helps you reduce churn and retain customers longer, discover new feature ideas, engage overlooked user categories, and target larger markets.

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Link: https://leanpub.com/lizardoptimization

About the book

Lizard Optimization is a technique for designing product development experiments by involving long-tail users who seem to follow an inexplicable /"lizard/" logic. It can help you better understand your audience and improve your products.

The method is based on the author's experience managing an online software product that grew explosively from November 2021 to November 2022. The key user metric, which tracks when people get value from the product, grew more than 500x (times, not percent) during those 12 months. This came after a period of unremarkable growth and a slow decline. Looking back, the key factor in reversing the decline and unleashing exponential growth was a counterintuitive approach to user engagement.

This book is a summary of the key learnings from this crazy growth phase, distilled into a simple process you can use to improve your products, enable growth, reduce customer churn, and increase revenue.

Who should read this book?
This book is primarily aimed at software product managers, product data scientists, senior engineers, and anyone else involved in product management and product consulting.

If your role includes contributing ideas for new features, approving or rejecting proposed changes, or helping people do so, then this is the book for you.

How can Lizard Optimization help you?
If your product is still looking for a market, Lizard Optimization can help you find it faster. For products that need to grow their user base, this technique can help you reduce churn and keep customers longer. For more mature products, Lizard Optimization can uncover new feature ideas, target overlooked user categories, and help you target larger markets. It can also reveal interesting ideas for increasing customer lifetime value.

About the author

Gojko Adzic is a partner at Neuri Consulting LLP. He is one of the AWS Serverless Heroes 2019, winner of the European Software Testing Outstanding Achievement Award 2016 and the Agile Testing Days Most Influential Professional Award 2011. Gojko's book Specification by Example won the Jolt Award for Best Book of 2012 and his blog won the UK Agile Award for Best Online Publication of 2010.

Gojko is a frequent keynote speaker at leading software development conferences and one of the authors of Narakeet and MindMup. As a consultant, Gojko has helped companies around the world improve software delivery, from some of the largest financial institutions to small innovative startups.

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