Dr. Wu received his Master's degree in Neuroscience from Duke University and his Ph.D. in Neuroscience from Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in neuroscience at the University of Minnesota. He founded one of the first two local marketing firms specializing in search engine optimization, science-based website design, and conversion optimization. Over the past 20 years, increasing research in neuroscience, social psychology, and behavioral economics has provided new insights into how the brain makes purchasing decisions. This gave birth to a new field, neuromarketing. With his extensive knowledge and experience in neuroscience and marketing, Dr. Wu helps companies rapidly increase sales by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only neuromarketing firm in the Midwest. Dr. Wu received his Master's degree in Neuroscience from Duke University and his Ph.D. in neuroscience from Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in neuroscience at the University of Minnesota. He founded one of the first two local marketing firms specializing in search engine optimization, science-based website design, and conversion optimization. Over the past 20 years, increasing research in neuroscience, social psychology, and behavioral economics has provided new insights into how the brain makes purchasing decisions. Thus, a new field of study was born: neuromarketing. With his extensive knowledge and experience in neuroscience and marketing, Dr. Wu helps companies rapidly increase sales by helping their customers make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only neuromarketing company in the Midwest. This talk was delivered at a TEDx event held in the TED conference format but organized independently by a local community. For more information, visit https://www.ted.com/tedx

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