KPCB partner Shabih Rizvi invited several CEOs of portfolio companies to discuss how to attract users to their apps, make them more engaging, and retain users. His panelists included Kamo Asatryan, co-founder and CEO of Primer; Andrew First, co-founder and CTO of Leanplum; and Ankit Jain, VP Product, SimilarWeb. The panel discussed how developers and companies should think about growth, user engagement, and user retention, how to evaluate the behavior of the most engaged users versus the least engaged users, and how to think about the lifetime value of users.

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