Measuring customer satisfaction as a service-based business. For more content from The Journey, visit https://bit.ly/GDTheJourney.

Read more about it in our blog here: http://bit.ly/2T2ln6xGoDaddy

0:13 Measuring customer satisfaction as a service-based company
0:41 Importance of measuring customer satisfaction
1:58 Tips for measuring customer satisfaction

There is a concrete way to find out if you are doing a good job in your service business. It does not necessarily have anything to do with revenue or sales. It depends on measuring customer satisfaction and finding out if your customers are impressed or indifferent with the services you provide.

Clear feedback from your customers will tell you where you are exceeding, meeting, or falling short of expectations – all of which are critical to maintaining and growing your business.

Why is measuring customer satisfaction so important?

Feedback helps you improve your services
Collecting feedback helps you evaluate your services and identify areas for improvement, allowing you to provide better value when measuring customer satisfaction.

Feedback helps you improve your processes
Getting feedback on how you work—not just what you deliver—can help you improve your processes and improve working relationships for both you and your clients.

Feedback helps you identify needs and potential service offerings
Collecting customer feedback can help you identify gaps in your services and find new ways to provide additional offerings.

Satisfied customers lead to recommendations and long-term customers
When you have extremely satisfied customers, they not only keep coming back to your business, but they also tell their friends, family and colleagues.

Tips for measuring customer satisfaction

Know your goals before asking for feedback
Knowing whether your goal is to get feedback to improve your services, your processes, or something else will help you implement your customer feedback collection strategy.

Decide how you want to measure customer satisfaction
There are some popular customer service KPIs that can help you measure customer satisfaction. How do you get the most useful information from your customers?

Customer satisfaction rating – One of the easiest ways to evaluate customer satisfaction.
Net Promoter Score – Measures the satisfaction of your customers by looking at how likely they would be to recommend you to family, friends and colleagues.
Customer Effort Score – Helps you see how well your processes work.

Ask follow-up questions, but keep it simple
To gain a deeper insight into the customer perspective, ask a few quick questions. This will help you determine exactly where there are weak points, opportunities for improvement, and where you are already providing a great experience.

Survey your customers regularly
Integrate customer surveys into your regular business processes by sending short online questionnaires at the end of a project or after the delivery of a large deliverable.

Use social media listening
You can also learn what customers are thinking through social media listening. Social media listening involves monitoring mentions of your brand, products or services on social media channels or blogs.

Track customer satisfaction data over time
The best way to measure customer satisfaction is to collect data early in your business and continue to track it throughout your company's growth. This data will help you learn more about your business and your customers and help you continuously evolve and improve.

Don't just assume that your customers are happy and satisfied after doing business with you. Implement these customer satisfaction measurement processes so you really know what your customers think about your company. Then use that information to improve your offerings, attract and retain more customers, and grow your service business.

The journey is what everyday entrepreneurs like you must take in the quest for online success. Our experienced GoDaddy guides will walk you through all the big and small steps you must take on a daily basis.

———-

Subscribe: http://bit.ly/GoDaddy-Subscribe

Website: https://www.godaddy.com

Facebook: https://www.facebook.com/GoDaddy

Twitter: https://twitter.com/godaddy

Instagram: https://www.instagram.com/godaddy

#TheJourney #Business #GoDaddy #Entrepreneur #HowIStartABusiness #Customer #Reviews

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.