Measure your app’s active users (DAU, WAU and MAU)
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Learn more about active users… what they are, why you should measure them, the different metric types, and how to calculate them. We'll cover: Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU). Read the full article https://bit.ly/46zCC1N
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Recommended Resources
• HUB: Mobile app metrics https://bit.ly/40YAsYe
• What are Daily Active Users (DAU) https://bit.ly/3sY3SsL
• What are Monthly Active Users (MAU) https://bit.ly/49RLwKN
Video chapter
00:00 Introduction
00:28 Active users defined
00:46 3 types of active users
00:58 How to measure it
#mobilemarketing #appmarketing #marketingmetrics
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