#PerformanceMax – the campaign type that seems to be talked about nonstop – has drastically changed the Google Ads best practices that PPC experts have been working on for several years.

For this reason, advertisers are trying to figure out what works now to run their “performance max” campaigns more effectively.

This time we spoke with Mike Rhodes and Cory Lindholm – two of the best PPC experts and practitioners in the industry. Mike and Cory have conducted several experiments on Performance Max and are here to share their insights and lessons with you.

Mike reveals some fascinating results from his scripts and Cory shares a detailed checklist for diagnosing your Performance Max campaigns.

Tune in to hear in this episode:
– How to conduct more effective experiments through better visualization of asset groups
– What works and what no longer works in Performance Max
– How to effectively diagnose underperforming Performance Max campaigns
and more

Our panelists:
– Mike Rhodes, WebSavvy
– Cory Lindholm, Ads by Cory

Link to Mike's Performance Max script: https://github.com/agencysavvy/pmax
Link to Cory's Performance Max Evaluating Checklist for E-Commerce Campaigns: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist

Chapter:
0:00 – Fred’s introduction
1:11 – About the panelists
4:06 – Maximum performance for lead generation
12:02 – Maximum performance for e-commerce
12:45 – One Performance Max campaign or multiple Performance Max campaigns?
22:31 – How to prevent Performance Max from cannibalizing other campaigns?
31:15 – Should you have an asset group with no assets in it?
32:06 – Mike shares the results of his Performance Max script
45:10 – Cory shares his hacks for Performance Max audiences
50:10 – Cory shares his Performance Max Diagnostic Checklist
56:30 – Connect with the panelists

Contact Mike Rhodes:
LinkedIn: https://au.linkedin.com/in/websavvy
Twitter: https://twitter.com/thegoogleguy
Website: https://www.websavvy.com.au/

Contact Cory Lindholm:
LinkedIn: https://www.linkedin.com/in/corylindholm
Twitter: https://twitter.com/paidsearchcoach

Connect with Frederick Vallaeys:
LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Twitter: https://twitter.com/siliconvallaeys

Get actionable PPC tips, strategies and tactics from industry experts twice a month: https://rb.gy/s5w4ay

Simplify your PPC management with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.