Download slides: http://www.mediafire.com/download/dc8g4mkmbtzyhqc/Anthony_Pecorella_CCKyiv_2013.ppt

By taking a more data-driven approach to developing new games, improving existing ones, and analyzing the successes and failures of others, developers can achieve positive, repeatable, and measurable success without sacrificing creativity, user satisfaction, or the gaming community. Anthony Pecorella, Head of Browser Games Production, Kongregate, shares best practices and case studies for developers on the free-to-play business of gaming.

Presentation given at Casual Connect Kyiv, October 2013

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