SEO (search engine optimization) is the practice of optimizing a website or web page to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive organic traffic to a website by improving its relevance and authority for specific keywords or topics.

SEO encompasses a number of techniques and strategies, including keyword research, on-page optimization (such as optimizing page titles, meta descriptions, headings and content), technical optimization (such as improving site speed and mobile friendliness), and off-page optimization (such as building high-quality backlinks and social media presence).

SEO is important for businesses and individuals who want to improve their online presence and reach more potential customers or audiences. By improving a website's search engine ranking, SEO can help increase website traffic, leads, and sales.

However, SEO is a complex and constantly evolving field. Achieving and maintaining good results requires continuous effort and expertise. It's important to work with a reputable SEO professional or agency to develop a comprehensive SEO strategy tailored to your specific goals and needs.

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