When it comes to Joint Business Planning (JBP), Category Advisors are a reliable source of truth, building credibility and trust in the JBP. Yet they often play a secondary role in the planning process.

Join our panel discussion with guests and former sales and merchandising leaders from Walmart and Coca-Cola who will share their views on how Category Advisory can help JBP achieve better results.

Gain a deeper understanding of retail's data challenges and learn how the right data and insights can help you become their partner of choice.

Topics include:
– Understand the central role of category consulting in collaborative business planning.
– Discover how to build credibility and trust as an objective external consultant.
– Increase revenue growth with actionable and clear insights.
– Use new technologies to stay one step ahead of the competition.

Don’t miss this opportunity to improve your consulting skills and drive mutual success.

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Industry experts have their say. Join the discussion!

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