We delve into key concepts such as mass audiences – large groups of people who consume media content – and how to effectively reach these audiences using various media technologies.

ITV, for example, is a prime example of a media company that targets a wide audience. As one of the UK's largest television networks, ITV broadcasts a wide range of programming including news, entertainment shows, dramas and reality TV, appealing to a diverse and large audience. By leveraging broadcast television and its online streaming service, ITV Hub, ITV reaches millions of viewers across multiple platforms, demonstrating the power of media convergence.

On our channel, we explore how different media technologies such as television, radio and digital platforms are used to reach a wide audience. We analyze the strategies behind programming, scheduling and advertising that help media producers reach and retain large audiences.

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