Marketing Metrics: A Complete Guide to the Most Common Marketing Metrics and Marketing Analytics
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We explore modern marketing and how marketing analytics have become so valuable. We explore common examples of the most commonly used marketing KPIs and how marketers use these analytics to develop a comprehensive marketing strategy. This video includes examples from five different categories of marketing metrics – advertising effectiveness metrics, purchase funnel metrics, lead-based metrics, investment efficiency metrics, and customer value metrics. We provide examples of multiple marketing KPIs and analytics within each metric category.
For the full article, see https://www.freemarketingmetrics.com/marketing-metric-topics/what-are-marketing-analytics-and-marketing-metrics-9e3ak
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