To increase traffic, conversions, and expand the reach of your Google Ad Grant, you need a strategy. Without that strategy, the grant will fail. This video covers the critical factors to consider and how to handle them to reach your goals with that *awesome* $10,000/month.

Resources:
Apply for a Google Ad Grant – https://www.google.com/grants/
Grant ads under paid ads – https://support.google.com/grants/answer/9165968?hl=en
Google Keyword Planner – https://ads.google.com/home/tools/keyword-planner/
Google Ad Quality – https://support.google.com/google-ads/answer/156066?hl=de

Chapter:
00:00 Why it's worth your time
02:07 Define strategy
05:30 Duration of a meeting
07:26 Introductions
10:09 Why the grant is great
12:57 Is this a sales pitch?
18:01 Critical factors
18:22 Overview, authorization and reactivation
21:35 Advantages
23:14 Disadvantages
25:15 The principles of search engine marketing apply
26:48 Summary of critical factors
27:46 Driving traffic forward
34:47 Driving conversions
49:02 Drive extension
51:24 Retargeting sequence
57:50 Offer from Reef

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Subscribe here:
►► https://www.youtube.com/channel/UCh9ZpUZBXYrSMF3L5q7GQwQ

Chat with us about your Google Ad Grant here:
►► https://reefdigital.com/free-consultation-for-nonprofits/ (we serve clients worldwide)

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