This video explains the branding strategies used by Maggie Noodles to become the dominant player in India and how to effectively manage the crisis and make a comeback when the company faced a NOODLES safety crisis in India.

For Harvard Business School case studies:
https://store.hbr.org/case-studies

For SAGE case studies:
https://sk.sagepub.com/cases

For case studies from Ivey Publishing:
https://www.iveycases.com/India.aspx

Do you want to buy the best equipment for making videos?
Microphone: https://amzn.to/2PjDNAP
Camera: https://amzn.to/3dMzojh
Camera stand: https://amzn.to/3nidnfp
Mobile holder for stand: https://amzn.to/3xgCF25

#Nestle #maggi #magginoodles #maggilovers #maggimasala #crisis #thinkschool

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.