LinkedIn Ads vs Facebook Ads #b2bmarketing #linkedinads #facebookads
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LinkedIn Ads vs. Facebook Ads. The biggest difference between the two ad platforms is the targeting options. LinkedIn offers professional targeting capabilities based on a member's LinkedIn profile, while Facebook is primarily an interest-based targeting platform. Both ad platforms allow for retargeting, so depending on your target audience, there is probably a scenario where you can leverage both channels when executing your overall marketing strategy.
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