LinkedIn Ads Tutorial for Beginners (2024) – Step by Step

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LinkedIn Ads Tutorial for Beginners (2024) – Everything You Need Step-by-Step

Enter the world of LinkedIn advertising with this comprehensive tutorial tailored for beginners. With twice the purchasing power of its users compared to other platforms, LinkedIn offers a goldmine of opportunities for B2B and B2C marketing. This video demystifies the LinkedIn advertising platform and walks you through setting up your first advertising campaign, explains audience targeting, and shows you little-known tricks to increase conversion rates. Discover the power of audience expansion, learn the nuances of audience narrowing, and understand the importance of campaign objectives. Whether you're aiming for brand awareness, website conversions, or lead generation, this tutorial provides actionable insights to maximize your ROI on LinkedIn. Don't miss these invaluable strategies to increase your brand's presence on the leading platform for professionals.

00:00 Introduction
01:15 LinkedIn Advertising Dashboard
01:34 Create your first LinkedIn campaign
02:25 Important TIP! Do not use the awareness option
03:19 LinkedIn ad formats
04:10 Getting started with LinkedIn Ads step by step (first steps)
05:16 Setting up your LinkedIn audience
08:44 Learn more about targeting options on LinkedIn
10:28 LinkedIn Ads budget and planning
12:48 Creating the ad creative

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I'm an entrepreneur and marketer who has built a multi-million pound publishing business from nothing.