Stu Seltzer, President of Seltzer Licensing Group, discusses brand style guidelines and their role in the brand licensing program.

For more information about Seltzer Licensing and its range of consulting and agency services, please visit www.SeltzerLicensing.com.

This video clip is from the Fundamentals of Licensing seminar at Licensing Expo 2015. The seminar is part of the Coursework in Licensing Studies program, which is part of LIMA's Licensing University (www.Licensing.org/education/licensing-university).

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