Licensing expert Stephen Key interviews Karen Steinbock, an inventor with a background in healthcare, specifically nursing. She was also a wonderful inventRight trainer for a while. She successfully licensed a product to the hotel industry, saving time. She describes some of the challenges she overcame to secure a licensing deal, including identifying companies in the hotel industry, dealing with thin margins, manufacturing your invention at the right price, and communicating with potential licensees. Her licensee was open about what needed to happen to make her invention profitable. You need to figure out what added value does my product add over this existing product? That's your value proposition! These are the realities of licensing a potentially great idea. Karen's advice is priceless.

Want to bring an invention to market? Let inventRight, the world's leading experts in product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, InventRight has since helped people from over 60 countries license their ideas. For more information and to become their student, visit http://www.inventright.com.

Call 1-800-701-7993 to schedule a meeting with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read the best-selling book "A Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Others Do the Work" by inventRight co-founder Stephen Key. Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book, Sell Your Ideas With or Without a Patent, explains exactly how. You can find it here: http://amzn.to/1T1dOU2.

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