Discover how LaLiga developed a digital innovation platform powered by Microsoft Azure. LaLiga, the Madrid-based Spanish football association, has hundreds of millions of fans around the world. LaLiga fans are passionate about the game and the league wants to make it as fun as possible for them. With Microsoft Azure, the league can build websites and apps that help fans enjoy the game in new ways. This includes a voice-based personal digital assistant that uses conversational AI to help fans learn more about players, teams and the LaLiga fantasy league. With a robust digital experience for fans, LaLiga can quickly develop, deploy and scale its innovations.

Read the full customer story: https://customers.microsoft.com/en-us/story/laliga-media-entertainment-azure

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