Here's the ULTIMATE guide (and tool) for tracking performance marketing metrics that make all the difference for your business.

As a marketer, you know the impact your campaigns are having on company revenue and brand presence – but you need to be able to share the RIGHT data so your team believes in the growth, the strategy, and in you.

There are (literally) hundreds of acronyms in the marketing performance space that you may THINK are important to business growth, but in the eyes of your CMO, they are not.

I created this video to turn you into a rockstar in the boardroom (or Zoom room for my remote rockstar colleagues) every time you have to present a marketing performance report.

If you're having trouble identifying, visualizing, and communicating key data, this video is for you.

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0:09–1:52 Why marketers struggle with data
0:55–4:04 Aim for your North Star metric
4:06–6:36 Making data-based decisions as a team
6:40- 7:49 Basics Tech Stack
7:50–8:56 Benefits of using Geckoboard
9:50-11:21 Key figures I pay attention to as CEO
11:21-13:00 Setting up your dashboard/identifying your top 5 metrics
13:00-18:07 Data communication with Geckoboard
18:07-18:58 Data tip: Make it simple
18:58-19:53 Data tip: Don’t exaggerate the truth
19:57-21:20 Data tip: Avoid mysteries

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