Learn the strategic considerations and insights into the process of obtaining a license for your game that will help you successfully achieve visibility and growth.

Are you considering acquiring a license from a popular brand, character, or celebrity to increase awareness and sales of your next game? This session will provide an overview of the strategic considerations involved in selecting potential licensors, pitching the licensing opportunity for your game, the negotiation process, working with licensors during development, and working with licensors on marketing. We'll discuss why licensing has been successful for some games but not others, and the key considerations for game developers looking to acquire licenses.

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