From the hottest TV and streaming shows to the biggest movies and popular influencers, entertainment is an essential tool for driving a brand's success with hard-to-reach audiences.

SVP of Content at Branded Entertainment Network and Oscar-winning producer Leslie Chilcott explains how brand marketers can use data, collaboration and stories to successfully integrate into entertainment.

Caressa Douglas also tells the story of how Hostess Twinkie put her trust in the movie “Zombie Land”.

For more information on product placement and brand integration, visit ben.productplacement.com

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