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Instagram Video Contest Ideas and Strategy: The Success of Airbnb’s Short Video Contest
At the time of writing, one of the biggest frustrations with Snapchat was the inability to take photos or videos from the camera roll, send them to the app, and post them to your friends' contacts. A new app is now changing that, adding even more photo editing features. Let's take a closer look…
2014 has been declared the "year of video," and one of the best platforms to test this theory is Instagram, whose 15-second video limit provides ample opportunity for brands to market themselves and launch promotions. Video contests on Instagram may never match the popularity of photos, but when done right, the results can be very lucrative. Here's a case study to show you how.
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