Influencer marketing on Instagram can help you scale your business, increase conversions, and build brand awareness. But to reap the benefits of influencer marketing on Instagram, you need to know the different types of influencers and campaigns. And you need to know how to find talent, set goals, and measure the success of your influencer marketing efforts on Instagram.

In this video tutorial, we'll show you how to do influencer marketing on Instagram so you can develop a strategy that works for your brand.
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Resources in this video (and beyond):
The Influencer Marketing Report 2024: We trust influencers: https://bit.ly/3Wfn2qw
The 2024 Influencer Marketing Benchmark Report: https://bit.ly/3w0I4hY
Mastering Instagram Influencer Marketing: Strategies for Success: https://bit.ly/3WfS7KB
What is Influencer Marketing: How to Develop Your Strategy: https://bit.ly/4a1N3gk

Chapters in this video:
0:00 Intro: Instagram Influencer Marketing
00:46 Types of influencers
1:09 Choosing an influencer for your brand
1:52 Types of influencer campaigns
2:41 Instagram marketing strategy: goal setting
3:05 How to find brand influencers
4:25 Outro: How influencer marketing works on Instagram

See all your influencer marketing metrics with Tagger by Sprout Social, the end-to-end influencer campaign management tools: https://bit.ly/44fJ3Hv
Curious about Sprout? Try Sprout free for 30 days to make managing your social channels and influencer marketing efforts easier: https://bit.ly/4bd1z5C

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Twitter: https://twitter.com/SproutSocial
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Facebook: https://www.facebook.com/SproutSocialInc/
LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
Pinterest: https://www.pinterest.com/sproutsocial/

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About Sprout:

Sprout Social, a global leader in social media management and analytics software, enables more than 30,000 brands to harness the power of social media with comprehensive customer care solutions, connected workflows, and AI-powered business intelligence.

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