Influencer marketing: be clear with your audience | UK Competition and Markets Authority

Influencer marketing: be clear with your audience | UK Competition and Markets Authority

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Competition and Markets Authority • Available on Youtube • Published 5 years ago
Influencer marketing: be clear with your audience | UK Competition and Markets Authority
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Influencers must make it clear if they received payment, a free gift, or other incentive to promote something on social media.

Read our blog post with advice: https://competitionandmarkets.blog.gov.uk/2019/04/30/influencer-marketing-what-you-need-to-know/

About Us:
As the UK competition authority, our work makes a difference to millions of people in the UK. We help ensure that competition works for the benefit of consumers. Competition law helps us protect people and businesses.

We examine all sectors of the economy, from nursing homes and online gambling to cloud storage and major retailers.

Further information: https://www.gov.uk/government/organisations/competition-and-markets-authority

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