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While having a large audience is great, the impact and effectiveness of our content is measured by the level of engagement. Engagement rate is a metric that measures the level of interaction between our audience and our posts, providing valuable insight into what resonates with our followers and sparks conversation.
A high engagement rate means that our content is not only being seen, but also generating reactions, comments and shares. It's a sign that we're effectively engaging with our audience and building a community around our brand or personal account.
On the other hand, a low engagement rate may be an indication that our content is not resonating with our audience and we need to change our content strategy.
So let’s not only strive for a large following, but also for a highly engaged community!
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